ACCOMPLISHMENT STATEMENT / BIOGRAPHY FOR SUE ROSS

Sue Ross Sue Ross, IIDA, CID, CMG, has for over twenty-five years of design experience in graphic, industrial and interior design. Her firm, SRD Associates is well known nationally as color and materials specifications specialists.

With a long history of accomplishments and award winning products for the carpet, textile, wallcovering and hard surface flooring industries, added to her many interior projects for corporate, healthcare and home design, you will find Sue Ross Design Associates to be an impressive full service design resource.

DESIGN DIRECTOR, INTERIORS & PRODUCT DEVELOPMENT
Results oriented Design Director with a proven record of high volume, high margin selling products for the contract and residential design markets.

* Strategic market planning
* Exceptional customer relationships
* Color and design packaging
* Closely aligned to outside sales
* Marketing support materials
* Budgeting and forecasting

EXPERIENCE
SRD Associates, Newport Beach, CA 2004 - Present
Currently consultant to major manufacturers and distributors of consumer products for both the Corporate and Consumer markets.

PRODUCT INTRODUCTIONS FOR:
BLUERIDGE CARPETS
Great Inspirations, Art & Soul, Masters Collection,
Marathon, Parallels & Perspectives, Artful Endeavors,
Harmony, Poetic & Transitions Tile, Common Goals
Collection, Tile Tools Collection, Line Dance II,
Cadence/Charisma, Critics Choice, Guidelines/Verbatim,
Coordinates II, Summit, Colorstripes
PALLAS TEXTILES, Division of Krueger International Inc.
I'll Take Manhattan, Viva Italia, Carte Blanche
FLOORING GROUP and THE PATTON GROUP
Woods, Vinyl's, Cork, Bamboo, Linoleum

Monterey Carpets, Inc., Santa Ana, CA 1991 - 2004
(A $75 million manufacturer of Contract Broadloom Carpet - part of Tandus Inc., a $455 million Carpet Manufacturing Enterprise)

DIRECTOR OF PRODUCT DEVELOPMENT AND DESIGN 2001 - 2004
Managed all aspects of product development department including new products, custom design and sample tufting with annual budget of $2 million dollars.

* Created, implemented and met annual budget projections
* Managed and led a diverse award winning creative team of 11
* Produced balanced selection of product types priced for market needs
* Delivered 10-12 products per year in a timely manner
* Developed and built client loyalties and increased sales opportunities

DIRECTOR OF DESIGN 1991 - 2001
Created a working team of designers one by one as business increased to meet the demands of growing market opportunities.

* Developed a custom program that continued achieve 35% - 40% annual sales growth
* Created a new standard in coordinated product packaging
* Established a recognized style standard for color and design within the industry
* Designed and implemented trade show and showroom exhibits

Ross/Spitzer Designs, Los Angeles, CA 1986 - 1991
(An Interior Design/Specification firm with over $5 million in billings)
DESIGN DIRECTOR/PARTNER
Marketed Interior design services and implemented project needs for national corporate, retail, healthcare and residential clients. Marketed and serviced leading product manufacturers as a Color/Design Consulting specialist.

UCLA Extension, Los Angeles, CA 1986 - 1994
(UCLA Interior and Environmental Design Program)
PROFESSIONAL DESIGN INSTRUCTOR
Taught two classes in a four year FIDER accredited curriculum as part of the quarterly UCLA Extension Certificate program.

* Created and implemented a Surface Materials Specification class
* Created and taught a Portfolio Presentation/Career Preparation class
* Regular speaker/contributor to special programs and student events

EDUCATION/PROFESSIONAL
UCLA Environmental and Interior Design Certification, (FIDER)1983
CLCID, California Licensed Certified Interior Design1992 - Present
IIDA, Professional Member, Past Board of Directors, active involvement1982- Present
CMG, Past Board of Directors, Executive VP, Secretary, Chairman1983 - Present
NEWH, Active Professional Member of Founding Chapter1984 - Present

ACHIEVEMENTS/CONTRIBUTIONS
* Published numerous articles on design and color trends
* Ongoing contributions to National Media Associates for trend information
* National speaker on design and color
* Numerous industry awards for product design, showroom design and trade show display


CONTACT
SUE ROSS,IIDA,CID,CMG
2012 Seadrift Drive
Corona del Mar, CA 92625
Office: 949-759-7071
Cell: 714-697-8764
E-mail: sue@suerosscolordesigns.com